by Dr. DAMIGOS.; PhD
A solid PLR article will have the following:
- Title
- Introduction
- 3 or 4 paragraphs of content
- Summary
That’s it. That’s the formula for good article writing, which is something I teach to all my students. If you stick to this formula, which most good writers do, you’ll have a PLR article that is very easy to rewrite.
The key, is taking it one section at a time.
So, next we’re going to focus on the introduction, since I have already shown you how to quickly rewrite a title. I will give you a sample introduction, show you how to quickly and easily rewrite it and then you can apply this principal to any article you write.
Rewriting Your Introduction
Let’s get right into it.
Let’s use, as a sample article, one on the topic of “Internet Advertising.” I’m picking this for several reasons. The main one, however, is that Internet advertising is the key to profiting online. Without it, you’re dead. So, not only will you learn about rewriting, you’ll also learn a little about advertising which should also help you in your efforts to earn a living online. So I am killing two birds with one stone.
The title of this article:
“3 Killer Advertising Tips For Your Business”
You should already know how to rewrite this, but in case you need some help, here are a few suggestions.
- “3 Ways To Advertise Your Business Effectively”
- “3 Solid Ways To Promote Your Business”
- “3 Killer Ways To Advertise On The Internet”
Okay, let’s get to our introduction.
Here it is:
The keys to having success on the Internet are many. However, the main item that I find most people have problems with is advertising. They simply don’t know how. This article is going to focus on 3 top notch forms of advertising, explain what they are, how to use them and what kind of results you can expect in a given period of time. It is my hopes that after reading this, you will be properly armed with enough ammunition to get your business of the ground quickly.
There you have it.
The introduction is 88 words. An article should be a minimum of 300 to 400 words to be effective. We should have no problems reaching that here.
The introduction is 88 words. An article should be a minimum of 300 to 400 words to be effective. We should have no problems reaching that here.
What we need to do first is take a look at the main points of the intro. What are they?
- Key to success online is advertising
- 3 top forms of advertising
- What they are, how to use them, what kind of results to expect and how long to get them.
- Conclusion to introduction or what author hopes to accomplish.
There you have it. Okay, to rewrite this, you take it one point at a time and slightly modify the wording of each point.
Let’s take the first one.
The keys to having success on the Internet are many. However, the main item that I find most people have problems with is advertising. They simply don’t know how.
A simple and quick rewrite, taking the above section, might look something like this.
There are many keys to having substantial success online. What most people don’t realize is that advertising is probably one of the most important. Worse yet, they don’t know how to advertise.
We just took the same section and put it in slightly different words.
Let’s take the next section.
This article is going to focus on 3 top notch forms of advertising
This is our next point. Okay, a simple rewrite might look something like this.
The article you’re about to read is going to give you 3 of the best forms of advertising on the Internet.
Simple? Of course it is. Like I said, the English language is filled with many words that all mean the same thing.
Let’s look at the next section.
Explain what they are, how to use them and what kind of results you can expect in a given period of time.
Here’s what a simple rewrite would look like.
I’m going to explain what these 3 forms of promotion are, what to do with them, how effective they’ll be and finally how long it’s going to take for you to get results.
And finally we have the conclusion of the introduction.
It is my hopes that after reading this, you will be properly armed with enough ammunition to get your business of the ground quickly.
This is simple enough to put into other words.
I hope that after reading this, you’ll be able to advertise your site in a way where you will see results quickly with as little effort as possible.
Now, let’s compare the original introduction to the rewrite.
Original
The keys to having success on the Internet are many. However, the main item that I find most people have problems with is advertising. They simply don’t know how. This article is going to focus on 3 top notch forms of advertising, explain what they are, how to use them and what kind of results you can expect in a given period of time. It is my hopes that after reading this, you will be properly armed with enough ammunition to get your business of the ground quickly.
88 Words
Rewrite
There are many keys to having substantial success online. What most people don’t realize is that advertising is probably one of the most important. Worse yet, they don’t know how to advertise. The article you’re about to read is going to give you 3 of the best forms of advertising on the Internet. I’m going to explain what these 3 forms of promotion are, what to do with them, how effective they’ll be and finally how long it’s going to take for you to get results. I hope that after reading this, you’ll be able to advertise your site in a way where you will see results quickly with as little effort as possible.
114 Words
You will notice that the rewrite is actually longer than the original introduction.
You will notice that you haven’t had to do any research. You simply took the material you were given and put it into your own words. It took me about 2 minutes to do this rewrite. That’s all there is to it. Next we tackle the content.
Rewriting Your Content
The procedure for rewriting the main content of the article is no different from rewriting the introduction. Because of this, I am going to give you the 3 paragraphs for the main content, rewrite one of them and let you do the last two. This will be a good exercise for you and will help improve your rewriting skills quickly.
Okay let’s get down to the content.
The first form of advertising that is excellent for getting results is article writing and submission. The concept is simple. You pick a topic that you are interested in, write an article on it and then submit the article to an article directory. This is something you should do daily. The reason is because you will get immediate visitors to your site as article directories get a lot of traffic, especially the top ones like Ezine Articles.
The second form of advertising that is excellent for getting results is Adwords. This is a service provided by Google where you bid on keywords, type up a simple 3 line ad and submit it to them. The reason this is so effective is because these ads target people who are specifically looking for a solution to their problem. These are the most highly targeted of all ads if they’re constructed properly. Many marketers do nothing but Adwords advertising. That’s how effective it is. You’ll also see results immediately.
The third form of advertising that is excellent for getting results is Forum participation. This is simply registering with a forum and participating in the discussions. This is an indirect form of advertising as you are not allowed to advertise directly, but as people get to know you they will begin to trust you and start to visit your sites. This form of advertising does take time to bring results, but it can, over time, be the most effective of all if you’ve built trust.
There you have it. The total number of words for those three paragraphs is 251.
So we’re now up to 365 words, which is already more than long enough to be a good PLR article.
Okay, so let’s rewrite the first paragraph and you can then tackle the last two on your own.
Here’s our first paragraph.
The first form of advertising that is excellent for getting results is article writing and submission. The concept is simple. You pick a topic that you are interested in, write an article on it and then submit the article to an article directory. This is something you should do daily. The reason is because you will get immediate visitors to your site as article directories get a lot of traffic, especially the top ones like Ezine Articles.
Here is our rewrite. Pay careful attention to what I did.
The first way to advertise on the Internet that’s great for getting people to your site is writing articles and submitting them to article directories. This is easy to do. You just find a topic you want to write on, compose the article, and then submit it to whatever directory you choose. You should probably do this everyday. You want to do this daily because you’re going to get people to your site right away because article directories get lots of visitors to their sites. Ezine Articles is probably one of the best.
Do you see what I did?
I simply replaced some words with other words. It took me exactly 60 seconds. It’s not hard.
Once you start doing this more and more, you will find that it becomes so easy you’ll wonder why you didn’t think if this sooner.
As you progress, your vocabulary will increase. At the beginning, yes, you’ll probably need to use a thesaurus, depending on how good your vocabulary is. Over time, it will get easier. Trust me on this.
Next, we’re going to rewrite the summary to this article.
Rewriting Your Summary
Your summary doesn’t have to be long at all. A good PLR article will have a summary, or conclusion, that basically just states what’s already been stated. At the end of this report, I will show you how to find out if a PLR article is worth even getting and you won’t even have to see it to know.
Okay, here is our very brief summary.
Article writing and submission, Adwords advertising and forum participation are three excellent ways to promote your site. If you use these three things regularly, you will find that you’ll get traffic to your site on a consistent basis that will grow substantially over time.
There you have it.
Word count: 44
We’re pretty much around 400 words, which is perfect for an article submission to a directory or for putting on your site.
Time to get to our rewrite.
The three forms of advertising that I have just discussed, article writing, Adwords promotion and forums, are probably your best bets for getting a steady flow of traffic to your site. If you use these in a regular basis, you’ll see that you’ll get a great number of visitors to your site and do so consistently.
Word count: 56
You’re probably going to find that your rewritten article is longer than the PLR article if you’ve done this correctly. In our next chapter, some tips on how to find good PLR articles.
It’s easier than you think.

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